Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally best-selling author, and an expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behavior catch on. He has published over 50 articles in academic journals, and has written for The New York Times, Wall Street Journal, and Harvard Busine… NettetJonah Berger é professor assistente de Marketing da Wharton School na Universidade da Pensilvânia. Publicou dezenas de artigos em jornais acadêmicos de primeira linha, e …
Crafting Contagious - Think with Google
NettetAbout Jonah Berger Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on … NettetThis book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst. it\u0027s boring traduction
Home Jonah Berger
NettetJonah Berger is a professor at Wharton business school and author of a new book titled, The Catalyst: How to Change Anyone’s Mind.. There’s a passage in this book that stood out to me, “Behavioral scientist Kurt Lewin once noted, ‘If you want to truly understand something, try to change it.’But the reverse is also true. To truly change something, you … Nettet11. aug. 2024 · Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them... Nettet疯传 Jonah Berger. igniz. 不要误会，我不是针对你. 1 人 赞同了该文章. 观察生活中的种种传播行为，构建故事讲解问题. 口头传播. 并为推销活动，没有强烈的劝说语气. 更加有目的性，传递给对此感兴趣的人. 产品思想需包含社交货币、容易被激活、能够激发情绪 ... it\u0027s boring being a monster